Top tips for hotels when responding to reviews on TripAdvisor | Tnooz
Good advice being ignored by most hoteliers. TripAdvisor have said 5% to 10% respond to negative responses. My own observation, based upon monitoring TriAdvisor for a year long study (but I regret I did not keep statistics on the subject), is there are far less than 5%.
Lots of hoteliers don't like TripAdvisor but I would cut and paste negative comments on Wordle as a Word Cloud on a monthly basis for all the staff to see as a picture of negative feelings and views. I have done this for a local, to my home, Hotel and the results can be found on my work website blog .
Hospitality Quality and Simple Usable Solutions
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